Faith* MIXTAPE
set design, production
2020
MONEYPHONE’s first mixtape, Faith* (released November 2020), was a ground swell of all the momentum the two garnered since establishing themselves as a duo in 2016.
The music video for “Indecision” highlights the community MONEYPHONE has cultivated in their years working and living in Toronto. Friends come together to become a team and build ornate indoor gardens. These same friends are those whose voices guide the listener through the mixtape in various interludes and samples.
With the strength of their community behind them, MONEYPHONE launched Faith*’s guerrilla physical and digital campaign. Fans, friends and community members traced the “Indecision Flower” icon around their neighbourhoods one week after release, and a unique Instagram filter allowed fans worldwide to place a virtual version of the flower in their local surroundings.
The Faith* MIXTAPE rollout culminated with a billboard located in their own Toronto neighbourhood to celebrate the release.
The music video for “Indecision” highlights the community MONEYPHONE has cultivated in their years working and living in Toronto. Friends come together to become a team and build ornate indoor gardens. These same friends are those whose voices guide the listener through the mixtape in various interludes and samples.
With the strength of their community behind them, MONEYPHONE launched Faith*’s guerrilla physical and digital campaign. Fans, friends and community members traced the “Indecision Flower” icon around their neighbourhoods one week after release, and a unique Instagram filter allowed fans worldwide to place a virtual version of the flower in their local surroundings.
The Faith* MIXTAPE rollout culminated with a billboard located in their own Toronto neighbourhood to celebrate the release.